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Jeni Hansen

Jeni Hansen is an experienced consultant who advises on event and media strategies that are crucial to business development for entrepreneurs, companies, and non-profit organizations. Whether engaging potential or existing stakeholders, Jeni is an expert in event design, implementation, evaluation, and in the storytelling essential to engage and retain investors, clients, employees, and teams.

 

STRATEGIC BUSINESS SERVICES

EVENT STRATEGIES

Event strategy goes beyond just "planning" to encompass the design, execution, and evaluation necessary to create an impactful event. It also involves data to evaluate the effectiveness, and technology to enhance the experience. A great event planner knows how to throw a great party, but an event strategist can prove the return on investment.

  • EVENT DESIGN & PLANNING

  • EVENT EVALUATION

  • EVENT MARKETING

  • PARTNERSHIPS & SPONSORSHIPS

MEDIA STRATEGIES

What's your story? Whether your goal is building brand awareness, maintaining your public image, documenting important milestones, or explaining your products & services, you need a strategy for telling your story, and telling it well.

  • CONTENT STRATEGY

  • MEDIA & PUBLIC RELATIONS

  • SOCIAL MEDIA MARKETING

  • TECHNICAL WRITING

 

ABOUT JENI

Jeni Hansen is an experienced consultant who advises on event and media strategies that are crucial to business development for entrepreneurs, companies, and non-profit organizations. Whether engaging potential or existing stakeholders, Jeni is an expert in event design, implementation, evaluation, and in the storytelling essential to engage and retain investors, clients, employees, and teams.


A natural connector, Jeni has over 20 years’ experience building relationships in Washington, DC and around the world. She leverages her prestigious network and business acumen to identify and develop successful business alliances. 

Drawing from her experience as an educator, consultant, writer, editor, critic, event strategist, and board chairwoman, Jeni has successfully advised entrepreneurs, CEOs, small businesses, corporations, and non-profit organizations. She also spent over 10 years in private school admissions and college counseling, managed one of DC’s most established restaurants, and served as a Board member for the Boeing Employees Community Fund.


Jeni sits on the Board of Directors of the Boston College Alumni Association, and serves on the Marketing & Communications Committee of its esteemed Women's Council. She is also an alumna of Washington’s preeminent female private school, National Cathedral School, and co-chair of its Black Alumnae Association.

Her grandmother is DC's beloved milliner, Vanilla Beane, whose works can be seen in the National Museum of African-American History and Culture, and on the USPS stamp featuring civil rights activist, Dr. Dorothy Height. This past September, Jeni planned a celebration for Mrs. Beane's 100th birthday. The public relations and media campaign included a trip to the White House, a tea with Washington’s Mayor, an oral history recording at the National Museum of African-American History and Culture, a ribbon cutting ceremony, seven newspaper articles, two government resolutions, and a dinner for 250 complete with a fashion show to showcase the legacy of the famed milliner who, as a centenarian entrepreneur, still works over 40 hours a week. Efforts still in progress include two children's books and a documentary film.


Jeni enjoys the art of the dinner party, practices calligraphy, rides Harleys with her beloved (adopted) Veterans Motorcycle Club, and against her better judgement, she also occasionally practices the game of golf.

 
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